Press Release:
April 10th 2012
Amped4ACure:
Charlotte,
NC, April 10, 2012 – A 16,000 Square foot big budget entertainment venue called
LABEL will open this Summer at the NC Music Factory. The long desired “Mega
Club” with a focus on dancing, national touring artists, and celebrities along
with exquisite service will soon arrive in Charlotte. Located at the NC Music
Factory, LABEL will add another incredible dimension and gravitational pull to
Charlotte’s premier arts and entertainment stroll district. Noah Lazes,
president of ARK Group and the NC Music Factory stated “LABEL will be a marquee
venue never experienced before in Charlotte with lights, sound, and video
rivaling the best operations in major A markets. We have always wanted to see
the Mega Club at the NC Music Factory and are extremely excited it is finally
arriving. Simply put Charlotte has never seen a venue of this size, budget, and
scope. LABEL is sure to soon be on the elite list with other major Mega Clubs
throughout the world.”
The
16,000 square foot multimillion dollar space is designed by world renowned club
designer, Francois Frossard, from Miami, FL, along with one of the region’s
most esteemed and well- respected architectural firms, Mind’s Eye Architecture
of Charlotte, NC, led by Mark Mucci. Frossard has designed many award winning
nightlife venues including Miami staples SET, LIV, ARKADIA and MANSION as well
as ORO in Punta Cana, PRIVE in Las Vegas, and more. The over the top layout and
interior decor will be complemented by state of the art sound, lighting, and
video designed by award winning Charlotte locals Jack Kelly and Paul Emrick of
Eye Dialogue. National acclimations are sure to follow when this amazing array
of light and sound coupled with the city’s first major video wall ignite
LABEL’s massive performance stage and dance floor. Opposite the performance
stage will be one of the largest and most technologically advanced DJ booths in
the world. The DJ booth will also include two exclusive VIP tables. The main
dance floor will house two huge exquisite bars and a special raised VIP bar
will overlook the entire room.
LABEL
will also include a separate New York style lounge featuring an eclectic vibe
with lavish furnishings, a fourth bar, and its own DJ booth. The lounge will
provide a private and intimate setting certain to dazzle even the pickiest
trendsetters. To top off the biggest venue in Charlotte, LABEL will of course
have the areas largest outdoor courtyard. The outdoor experience will be
complete with bars, DJ booth, and its own Greek amphitheater, orientated to
take advantage of the beautiful skyline views.
The
service at LABEL will be unparalleled with a true focus on the customer. VIP’s
will be treated to their own separate entrance and coat check. Nick Spain, will
serve as LABEL’s Managing Partner & Operations Director. Spain, has been
known for his many years of local DJ work as well as his ownership of many
successful Charlotte venues. Spain and LABEL’s primary owners, Lisa Bennett and
Robert Ortiz, all share the vision to bring big city entertainment to a town
that has long desired it. Bennett, the former Chief Operating Officer of a $60+
million dollar company, will bring a competitive corporate edge to the team
alongside co-investor, Robert Ortiz, a professional dancer committed to
providing impeccable entertainment.
Bennett
and Ortiz are equally dedicated to giving back and serving the community.
Bennett, Ortiz and philanthropist Xavier Grier of the non-profit organization,
Amped 4-A-Cure, Inc., will make LABEL the home and title sponsor of the
AMPLIFIED concert series. AMPLIFIED is a long running benefit that will feature
A-List entertainers of all genres – a true “Party With A Purpose”. LABEL’s
commitment to the community makes it not only the ultimate place for nightlife
and entertainment, but a venue of hope and change.
See
you this summer at Charlotte’s only Mega Club – LABEL& Amped 4 A Cure!
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