Red Pump Project

Media Contact:
Ciara Lilly
JSW Media Group
704.231.5551
ciara@jswmediagroup.com

For Immediate Release

The Red Pump/Red Tie Affair: A Stylish World AIDS Day Event
Charlotte’s First Official Holiday Party of the Season Benefiting AIDS/HIV Awareness and Education

Charlotte, NC—November 20, 2009— Ladies, are you ready to rock your sleekest pair of red stilettos? Guys, do you have just the right red tie to wow the crowd. JSW Media Group in association with The Red Pump Project is proud to host “The Red Pump/Red Tie Affair: an evening of art, fashion, food and music to commemorate World AIDS Day 2009. This year’s gala will take place the evening of December 1, 2009 at the elegant Palmer Building (2601 East Seventh Street near Uptown Charlotte) from 6 p.m. to 9 p.m. The night will feature an awards ceremony where author DeVondia Roseborough will be honored for her fearless commitment to community activism with the inaugural “Red Pump Award.” Roseborough is the author of "Put it on Paper," a nonfiction memoir describing her life before HIV and after AIDS, and founder of The Rasberrirose Foundation, a 501c (3) nonprofit organization whose focus is to minister to teenage girls aged 10-18, struggling from self-esteem, with a focus on HIV/AIDS prevention and awareness.

“This extravaganza of fashion and style is meant to celebrate life and raise awareness through an evening of entertainment and fellowship,” says Jameka Whitten, CEO of JSW Media Group and Charlotte’s Red Pump Project Ambassador; “This is more than just a holiday party, it is a way to make a difference and support the people who need it the most.”

Heavy hors d'oeuvres by Executive Chef Jay Jones, live music by 5th and York and a chic guest list will make The Red Pump/Red Tie Affair a memorable experience. In addition, guests will preview the collections of fashion designers Aswad Abasi (Abasi Couture), Blaine Degannes (Rain Anthology) and Beth Pilger (Pilger Designs) as well as the artwork of Sharon Dowell, John Hairston and Antoine Williams. Guests will have the opportunity to participate in a silent auction; some of the donated items include autographed balls from the Carolina Panthers and Charlotte Bobcats, art from Center of The Earth Gallery, fine jewelry from Opulence Jewelers and a Caribbean cruise for two from the|ESCAPE. There is truly something for everyone.

The Red Pump/Red Tie Affair is sponsored by The Charlotte Mecklenburg Black Chamber of Commerce, Charlotte Style Magazine, Dr. Kim Blanding, NABFEME Charlotte, PJ’s Coffee & Lounge, RealEyes Bookstore, Sasha’s Beauty & Spa Services, the|FASHION HOUSE and The Funklabb. Media partners include: Uptown Magazine (Charlotte), Tequila Magazine, Charlotte Vibe, DEPR Communications, QC Information Broker Magazine, Celebrity Power Magazine and Kountdown Entertainment. The Red Pump/Red Tie Affair will be hosted by talk show host/media personality T. Strong.

A portion of the proceeds from The Red Pump/Red Tie Affair will profit The Red Pump Project, enabling them to continue their mission to raise awareness about the impact of HIV/AIDS on women and girls, ensuring that women are empowered with accurate knowledge about HIV/AIDS and the issues surrounding it. This will be the first Red Pump Project event in the Carolinas. To learn more visit www.theredpumpproject.com

To purchase tickets visit www.theredpumpaffair2009.eventbrite.com .General admission is $25.00 per person and VIP admission is $50.00, which includes reserved seating for the fashion show and a special gift. Cocktail attire is required, red pumps and red ties are strongly encouraged.


DEPR
Dany Eason
danyeason.blogspot.com
"We Connect People"
704-615-7102
Twitter: @danyeason